I’ve looked through hundreds of band websites, from the professional sites designed by high-tech designers to the free sites you will discover at MySpace or Facebook. Out of this research, I’ve learned a few simple techniques to designing a website that serves its purpose. You can find two purposes to every band website: first, to market your band; and second, to market your CDs or digital downloads. If your site does any less, you’re selling yourself short. So let’s get started with 12 hot tips on ways to turn your website right into a money maker.
1. KIS. Keep it simple. Websites shouldn’t be flashy. You can test to impress people who have killer graphics and dazzling animation, but all you are doing is limiting the amount of fans who will visit your site. I can’t tell you just how many times I stopped trying to surf a website that opened up with some fancy FLASH or gave you a blank page with a pop-up. That’s popular with the Major Labels, but more surfers think it is essential to use pop-up stoppers because too many people use pop-ups to deliver SPAM.
2. Use consistent navigation. It doesn’t ultimately matter where you put your navigation bar, but be consistent. Place it at the side or the surface of the page and give it fast and simple access. Also realize that se’s need clear and easy paths if they are going to navigate your website, and internet search engine traffic is something every website should try to gain.
3. Know your market. You can not be all things to all people, so focus on a niche. In the event that you play death metal music, cater each page compared to that style of music. Submit your website to those websites that connect to that market. Exchange links with bands in your niche market.
4. Include your contact information. Exactly like with regular press kits, your website should be packed filled with contact information for your band, including a booking contact number, a mailing address, fax number if possible, and an email address. There is nothing more frustrating than needing to search a website just to find the owner’s email. Post your contact info at the bottom of every page of one’s site, along with your email. Offer the substitute for send from the form AND a hot linked email address easily found on your pages.
5. Keep graphics to reasonable size. I’ve high-speed internet access, but the vast majority of the world does not. Most of those who don’t, don’t want to have to wait two minutes for your graphics to load. Optimize your graphics so they are under 30k, as well as your visitors will be even happier together with your band when they reach the music and information in a reasonable amount of time.
6. Add a newsletter. Unless you have a newsletter, you’re selling yourself short. Many folks don’t buy immediately. They wait until the time is right. Encourage your visitors to join up by offering incentives like free MP3s, discounts on a CD, free ringtones or notification of upcoming gigs. Distribute your newsletter frequently to get your visitors excited about learning more about YOU. Use RSS feeds to easily enable subscription to your latest news.
7. Regularly Add content. People require a reason to come back to go to you, or they may just forget about you. Include regular news updates on your own site, a journal, chat room, or online community. Build a sense of community which means that your visitors will want to come back again and again.
8. Get a domain name. I understand you don’t desire to spend big money on a website, but a domain name is essential for any professional band, and you can purchase one as for less than $10 per year nowadays.
9. Use META Tags. It appears that increasing numbers of people are forgetting to utilize META tags on their web pages. Despite the fact that search engines no longer weigh them heavily within their algorithms, they’re still used to find out how well your website will rank.
10. Make it easy to accept payment. Unless you http://mp3paw.io take credit cards on your website, you are losing sales! You may still find a lot of great ways to accept payment through credit cards. Paypal, for example, permits you to setup a straightforward customizable store on your own website, and best of all they only have a very minuscule piece of the sale. Customers do not need to have a Paypal account to order.
11. Content, Content, Content. If you have gone to any marketing websites, you will have heard how important relevant content is for the website. This remains as important now since it as ever was. Good content on your own website will sell your music products. This might mean streaming or downloadable MP3s, articles about your style of music, reviews of bands playing your style of music, or great ad copy which will sell your products. Great content is what makes a great website. When there is information or resources which are useful, you’ll develop repeat visitors. This can ultimately result in increased sales.
12. Add a Links page. Many websites need you to add a reciprocal link from your own website in order to be added to theirs. Be sure you set up a links page to trade links with other websites.